Brand Guidelines for uproot, a Colorado-based non-profit that focuses on reducing surplus of foods, supporting farmers, and increasing nutritional security of the residents.
Understanding the brand in terms of mission, vision, and its voice.
All bases are coved in this brand guideline. Observing the alternative options without color in black and white. Defining the clearspace around the logo and making it easy to understand. Making suggestions for sizing the logo on both print and digital.
Identifying fonts that are used and should be used by the brand to maintain consistency.
Exploring the logo from top to bottom, describing the shapes and each color involved in the logo to define the brand visually.
Identifying the dos and donts of utilizing the logo keeps the brand image strong and protects the logo from misuse.
